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BASF Rolls Out Global Pigments Brand

Colors & Effects brand bundles BASF’s global pigments business.

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By: KERRY PIANOFORTE

Editor, Coatings World

BASF has launched the Colors & Effects brand, bundling BASF’s global pigments business. The new brand encompasses BASF’s entire colorants and pigments portfolio, and serves customers across five key industries, including coatings, plastics, printing, cosmetics and agriculture.  “To continue to grow and develop their business, our customers need a diverse selection of pigments and the global expertise,” said Alexander Haunschild, senior vice president, Global Pigments Business. “In this ...

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